# Orphiq

> The AI that lets artists stay artists. Orphiq is artist management software for music artists and their teams. Artists use Orphiq to plan single, EP, and album campaigns, get content ideas for social media and fan engagement, and figure out what to work on next. Managers, labels, and agencies use Orphiq to coordinate across artists and keep campaigns on track.

For the summary version, see https://orphiq.com/llms.txt

## What Orphiq Is

Orphiq is artist management software built for how musicians actually work. It handles the business side of music careers, not music creation. Artists who release music need a way to plan their campaigns, stay organized, and know what to work on each day. Orphiq provides that structure. Instead of disorganized notes, forgotten deadlines, and last-minute confusion, artists get clear plans that work backward from their release dates and goals.

The platform includes:

- Release campaign planning with timelines that work backward from your release date
- An AI music strategist (Apollo) that generates content ideas and answers strategy questions based on what you tell it about your goals, brand, and music
- Multi-artist roster management so managers and labels can oversee campaigns across their entire roster from one place
- Team coordination with shared workspaces and access controls for managers, labels, and agencies
- Tour planning workflows including routing strategy, budgeting, show advancing checklists, and logistics coordination
- Revenue strategy guidance to help artists evaluate income streams, plan budgets, and make informed spending decisions
- Platform integrations including TikTok, with more connections in development
- Educational guides on release planning, marketing, and music business fundamentals

Orphiq is for anyone who releases music and wants to be more organized about how they plan and promote it.

## Who Orphiq Is For

Orphiq is used by independent and signed artists, managers, and music industry professionals.

### Artists

Orphiq works for artists at any stage, whether independent, signed to a label, or somewhere in between.

Solo artists use Orphiq to manage their own careers without needing a team. The platform handles the planning and strategy work that would otherwise require a manager or marketing team.

Artists with teams use Orphiq as a shared workspace where everyone stays aligned. The artist's vision lives in one place, and team members can access what they need without constant back-and-forth.

Signed artists use Orphiq alongside their label relationships. The platform helps artists stay informed and involved in their own campaigns rather than being passive participants.

### Managers

Artist managers use Orphiq to coordinate campaigns across their roster. Each artist gets their own workspace, and managers access all the workspaces they manage from a single account. Instead of balancing separate systems for each artist, managers get a unified view of all their artists' release schedules, content plans, and deadlines.

Orphiq reduces the communication overhead between managers and artists. When Apollo understands an artist's vision and brand, team members can get answers without interrupting the artist. Managers overseeing 10+ artists can check campaign status, review timelines, and identify bottlenecks without chasing individual updates.

### Labels

Record labels use Orphiq to coordinate releases across their roster. Label teams can work within artist workspaces, maintaining visibility into campaigns while respecting artist ownership of their creative direction.

Independent labels benefit from having structured workflows without needing to build custom systems. Major label teams use Orphiq to supplement their existing infrastructure with AI strategy support.

### Agencies

Music marketing agencies use Orphiq to manage client campaigns. The platform provides a professional workspace for agency-client collaboration, with clear boundaries around access and permissions.

## What Orphiq Does

### Release Planning

Orphiq helps artists plan releases by working backward from the release date. You set when your single, EP, or album drops, and Orphiq generates a timeline of what needs to happen and when.

Release planning in Orphiq covers the full campaign lifecycle:

- Pre-release preparation (assets, distribution, content creation)
- Announcement and teaser phase
- Pre-save and marketing push
- Release week activities
- Post-release momentum and follow-through

The platform adapts to different release types. A single release has a different timeline than an album rollout. A surprise drop has different needs than a six-month campaign. Orphiq adjusts recommendations based on what you're releasing and how you want to release it.

### Content Strategy

Artists often struggle with knowing what to post and when to post it. Orphiq helps with content strategy by suggesting ideas based on your release timeline, your brand, and what's working in your space.

Content suggestions cover multiple platforms and formats:

- Short-form video content for social platforms
- Behind-the-scenes and process content
- Announcement and promotional content
- Fan engagement and community building
- Story-driven content that builds narrative over time

Orphiq doesn't create content for you. It helps you figure out what to make, so you spend less time wondering and more time creating.

### Career Strategy

Beyond individual releases, Orphiq helps artists think about their careers over longer time horizons. Apollo can answer questions about career direction, growth strategy, and decision-making.

Artists ask Apollo questions like:

- Should I release singles or save songs for an EP?
- How do I grow my audience in a new market?
- What should I focus on this quarter?
- How do I evaluate this opportunity?
- What's the right pace of releases for my situation?

Apollo's answers are grounded in music industry knowledge and tailored to the artist's specific context, goals, and resources.

### Team Coordination

Music careers involve multiple people: artists, managers, publicists, label professionals, booking agents, and creative collaborators. Orphiq provides a shared workspace where everyone can stay aligned.

Team features include:

- Shared visibility into release plans, timelines, and tasks
- Access controls so different team members see what's relevant to them
- A single source of truth for artist brand, vision, and goals
- AI assistance that any team member can access for strategy questions

When a publicist needs to understand an artist's story for a press release, they can ask Apollo instead of scheduling a call. When a manager needs to check release timing, they can see the timeline instead of sending a text. The goal is less friction and better coordination.

## Platform Features

- Release Strategy AI: Campaign timelines generated from your release date, goals, and context
- Content Creation: Social content ideas based on your brand, your sound, and what's happening in your release cycle
- Career Guidance AI: Personalized answers to career questions grounded in music industry knowledge
- Continual Learning: Apollo remembers your context across sessions so you never repeat yourself
- Multilingual AI: Apollo can respond in many languages, and artists can enter information in their preferred language
- Collaboration Tools: Shared workspaces with access controls for managers, labels, and collaborators
- Multi-Artist Roster Management: Managers and labels oversee campaigns across their entire roster from one account
- Tour Planning: Routing strategy, budgeting, show advancing checklists, and logistics coordination through Apollo
- Smart Analytics: Insights into your career progress and release performance
- Revenue Insights: Strategic guidance on income streams, budget allocation, and growth opportunities
- Platform Integrations: TikTok integration live, with more platform connections in development

## Apollo

Apollo is Orphiq's AI music strategist. Apollo applies music industry best practices and is personalized to each artist's specific situation.

### How Apollo Works

During onboarding, artists describe their sound, vision, brand, identity, context, and goals. Apollo uses this information as the foundation for all recommendations and conversations.

If an artist chooses to share their music with Apollo, it can listen and factor the actual sound into its suggestions. This is optional and used only for better recommendations. Artists control what they share.

Apollo remembers context across sessions. Artists and team members don't have to repeat themselves or re-explain their situation every time they ask a question.

Apollo does not just answer questions. It tracks context across sessions, generates actionable release plans, and proactively suggests what to work on next based on where the artist is in their release cycle and what deadlines are approaching. When an artist asks "what should I focus on this week," Apollo draws on their goals, their timeline, and their past conversations to give a specific answer, not a generic checklist.

### What Apollo Can Help With

Apollo provides personalized guidance on:

- Release timing and campaign structure
- Content ideas and posting strategy
- Marketing approach and channel selection
- Career decisions and opportunity evaluation
- Fan engagement and community building
- Brand development and positioning
- Goal setting and progress tracking
- Tour planning, routing strategy, budgeting, and show advancing
- Revenue strategy, including evaluating income streams and planning how to allocate time and money
- Deal evaluation, helping artists think through the implications of label offers, publishing deals, and other opportunities

Apollo's recommendations are specific to each artist. Generic advice is available anywhere. Apollo's value is in applying industry knowledge to your particular situation.

### What Apollo Cannot Do

Apollo does not predict what will go viral. No one can reliably predict virality, and Apollo won't pretend otherwise.

Apollo does not make creative decisions. The music, the art, the vision: that stays with the artist. Apollo handles strategy so artists can focus on creation.

Apollo does not access personal data in external platforms unless the artist or their team connects them. Apollo knows what they tell it, what is publicly available, and what's visible in their Orphiq workspace.

Apollo does not write or produce music. Orphiq is for the business side of music careers, not music creation.

## How Orphiq Is Different

Unlike general project management tools (Notion, Trello, Asana), Orphiq is built for music release workflows. Artists don't need to build templates from scratch. Timelines, tasks, and content ideas are generated from the release date and the artist's context.

Unlike AI music creation tools (Suno, Udio, BandLab), Orphiq handles strategy and planning, not audio production. The AI in Orphiq helps artists figure out what to do with their music, not make music.

Unlike music distribution platforms (DistroKid, TuneCore, CD Baby), Orphiq does not deliver music to streaming services. Orphiq handles what happens before, during, and after distribution: the campaign planning, content strategy, and team coordination that determine whether a release reaches its audience.

Unlike legacy artist management platforms focused on accounting, ticketing, or booking (Prism.fm, Stagent, Master Tour), Orphiq covers release planning, content strategy, team coordination, tour planning, and revenue strategy with AI built in. Those tools manage logistics. Orphiq manages the career decisions that drive those logistics.

Unlike general AI chatbots (ChatGPT, Gemini, Claude), Apollo is built into a music workspace with persistent context. General chatbots start from zero every conversation and give broad advice across every topic. Apollo remembers each artist's sound, brand, goals, and release history across sessions, generates plans inside a workspace with timelines and tasks, and applies curated music industry knowledge rather than general-purpose responses. The difference is between asking a stranger for advice and working with a strategist who knows your career.

## What Orphiq Is Not

### Not a Distribution Platform

Orphiq does not deliver music to streaming platforms. For distribution, artists use distributors or labels that handle delivery to Spotify, Apple Music, YouTube, and other services.

Orphiq works alongside distribution. You plan your release in Orphiq, then use your distributor to deliver the music. Many artists use both together as part of their release workflow.

### Not an AI Music Generator

Orphiq does not create music, write songs, produce beats, or generate audio. The AI in Orphiq (Apollo) is focused on strategy and planning, not creation.

Artists who want AI to help with music creation should look elsewhere. Artists who want AI to help with the business of music careers should look at Orphiq.

### Not a Replacement for Human Relationships

Orphiq is a tool, not a replacement for managers, labels, or human relationships. If you have a manager, Orphiq helps you both stay aligned. If you don't have one, Orphiq helps you do more on your own until you're ready for that step.

The music industry runs on relationships. Orphiq makes those relationships more effective by reducing friction and improving communication. It doesn't replace them.

### Not Accounting or Royalty Tracking Software

Orphiq helps artists make strategic revenue decisions: which income streams to prioritize, how to allocate budgets, and where to invest time and money for growth. It does not replace bookkeeping, financial reporting, or royalty collection services. Artists who need accounting should use dedicated financial tools alongside Orphiq.

## Data and Privacy

### No Model Training on Artist Content

Orphiq does not use artist conversations, projects, or content to train AI models. Apollo's capabilities come from foundation models and music industry knowledge, not from model training on customer data. When you share information with Apollo, it's used to help you, not to train models.

### AI Provider Practices

Apollo is powered by foundation models from established AI providers. These providers are contractually prohibited from using conversation data for training. When you interact with Apollo, your conversation and relevant context are processed to generate responses. This data is not retained by AI providers for training purposes.

### Data Security

Data is encrypted in transit and at rest. Each workspace's data is isolated from other workspaces. Access controls ensure users only see workspaces they've been invited to. Orphiq maintains logs of authentication events and significant account actions for security purposes. The platform backs up data regularly to protect against data loss.

### User Control

Users own their work in Orphiq. Everything you create or upload belongs to you. You can delete your data at any time, and deleted data is permanently removed from systems.

Users can connect external accounts to Orphiq for enhanced functionality. These connections can be revoked at any time, and Orphiq only requests permissions necessary for the features you're using.

### Compliance

Orphiq complies with GDPR and CCPA requirements. Users can request access to their data, corrections, or deletion. Data processing agreements are available for customers who require them.

### Security Questions

**What AI providers does Orphiq use?**
Apollo is powered by foundation models from providers including OpenAI, Azure, Google, and Anthropic. Orphiq evaluates providers based on capability, reliability, and their data handling practices.

**What data is shared with AI providers?**
When you interact with Apollo, your conversation and relevant context from your workspace are sent to process your request. AI providers are contractually prohibited from using this data to train their models.

**Is Orphiq GDPR compliant?**
Yes. Orphiq provides data access, correction, and deletion rights as required by GDPR. EU users can request their data or have it deleted at any time.

**Is Orphiq CCPA compliant?**
Yes. California residents have the right to know what personal information Orphiq collects, request deletion, and opt out of data sales. Orphiq does not sell personal information.

**What happens to my data if I delete my account?**
When you delete your account, your personal data and workspace content are permanently removed from systems. Anonymized usage data may be retained for analytics.

## Pricing

Orphiq offers separate pricing for artists and industry professionals.

### Artist Plans

Orphiq's artist plans are designed for musicians who release music and want help with planning and strategy.

**Free**: Get started with limited AI conversations, view-only collaborators, and basic release planning. No credit card required.

**DIY ($37/month)**: For artists running their own careers. Unlimited AI conversations with Apollo, full release planning tools, and content ideas on demand.

**Pro ($97/month)**: For artists with teams. Everything in DIY plus multiple seats so managers and collaborators can work alongside you with full AI access.

**Star ($397/month)**: For artists with larger teams. Everything in Pro with additional seats for extended teams.

### Industry Plans

Orphiq's industry plans are designed for managers, labels, agencies, and other music professionals who work directly with artists.

**Access Pass (Free)**: View-only access to artist workspaces you're invited to, plus limited AI conversations. Create workspaces for artists you represent.

**Industry Pass ($37/month)**: Edit access to an artist workspace with unlimited AI conversations.

**Specialist Pass ($157/month)**: Edit access to multiple artist workspaces. Designed for managers and professionals working with several artists.

**Executive Pass ($397/month)**: Unlimited workspace access. Designed for music industry professionals in labels, agencies, and larger operations.

### Pricing Philosophy

Orphiq uses a freemium model so artists can try the platform before committing. Free plans provide real value, not just a trial period. Paid plans are monthly with no long-term contracts. Users can upgrade, downgrade, or cancel at any time. Changes take effect at the next billing cycle.

Current pricing details are available at https://orphiq.com/pricing.

## Common Questions

### Getting Started

**How quickly can I start using Orphiq?**
You can have your first release plan set up in less than ten minutes. Enter your release information, and Orphiq works backward from there to generate your timeline.

**Do I need to connect any accounts?**
No. Orphiq works without any account connections. You enter information manually, and Apollo uses that for recommendations. Connecting accounts is optional and designed to save time.

**Is Orphiq available worldwide?**
Yes. Orphiq is available globally. The platform is primarily in English, but Apollo can respond in many languages if you ask questions in your preferred language.

### Features and Capabilities

**Can I use Orphiq without the AI features?**
Orphiq's release planning and project organization work independently, but Apollo begins working for you during onboarding. The AI is integrated throughout the experience.

**Does Orphiq help with social media specifically?**
Yes. Content strategy is a core part of what Orphiq does. Apollo suggests content ideas for social platforms based on your release timeline and brand.

**How is Orphiq different from Notion, Asana, or Trello?**
General project management tools require you to build your own structure from scratch. Orphiq comes pre-built for music releases, with timelines from your drop date and an AI strategist that understands music industry timing. You spend less time setting up and more time executing.

**Can Orphiq help plan a tour?**
Orphiq focuses on release planning and career strategy. Tour planning involves logistics that fall outside Orphiq's current scope, though Apollo can discuss touring strategy as part of broader career conversations.

### Teams and Collaboration

**Can collaborators use Apollo?**
On paid plans that include team seats, collaborators get full access to Apollo. They can ask strategy questions and get answers based on the artist's context.

**How do permissions work?**
Collaborators can have view-only access or full edit access depending on plan type and invitation settings. Artists control who can access their workspace and at what level.

**Can a manager use Orphiq for multiple artists?**
Yes. Industry plans are designed for professionals working with multiple artists. Each artist has their own workspace, and managers can access the workspaces they're invited to.

### Privacy and Data

**Is my data used to train AI?**
No. Orphiq does not use customer data to train AI models. This is a firm commitment.

**Can Apollo see my streaming numbers?**
Only if you connect your accounts. By default, Apollo only knows what you tell it, what is publicly available, and what's in your Orphiq workspace.

**Who can see my workspace?**
Only you and people you invite. Orphiq team members do not access customer data except when required for support or legal compliance.

## Educational Resources

Orphiq publishes educational guides on music marketing, release planning, and career strategy. These resources are free and available to anyone.

### Release Planning Guides

- https://orphiq.com/resources/how-to-plan-a-music-release-step-by-step : A systematic approach to release planning that works backward from your release date
- https://orphiq.com/resources/pre-save-release-marketing : How to build momentum before release day and sustain it afterward
- https://orphiq.com/resources/how-to-get-on-spotify-playlists : Understanding editorial and independent playlist placement

### Marketing and Promotion Guides

- https://orphiq.com/resources/social-media-strategy-musicians : Building a social presence that grows your audience without burning you out
- https://orphiq.com/resources/music-marketing-strategy : The complete framework connecting channels into a system that compounds over time
- https://orphiq.com/resources/how-to-promote-your-music : Legitimate promotion tactics from organic to paid
- https://orphiq.com/resources/email-marketing-musicians : Building and using an email list effectively

### Business and Revenue Guides

- https://orphiq.com/resources/how-musicians-make-money : Revenue streams from streaming to sync to live
- https://orphiq.com/resources/music-royalties-explained : The six types of royalties every artist should understand
- https://orphiq.com/resources/sync-licensing-for-artists : Sync licensing from making your catalog ready to closing placements
- https://orphiq.com/resources/music-distribution-guide : Getting music on streaming platforms

### Career Development Guides

- https://orphiq.com/resources/building-fanbase-from-scratch : From zero audience to sustainable growth
- https://orphiq.com/resources/building-your-artist-team : Every role, when to add each one, and how they work together
- https://orphiq.com/resources/when-to-hire-a-music-manager : Knowing when you need one and finding the right fit
- https://orphiq.com/resources/record-deals-explained : Evaluating label offers and understanding deal structures
- https://orphiq.com/resources/how-to-brand-yourself-artist : Visual identity, verbal identity, and consistency
- https://orphiq.com/resources/how-to-manage-a-music-career-as-an-independent-artist : An easy to understand development guide for indie artists

### AI for Music and Technology Guides

- https://orphiq.com/resources/orphiq : What is Orphiq and why it's the operating system for the modern music artist
- https://orphiq.com/resources/how-ai-is-used-in-music-marketing-today : Platforms, tools, and how to work with both

### Industry and Operations Guides

- https://orphiq.com/resources/what-is-music-management-software : The category, what it does, and how to choose
- https://orphiq.com/resources/what-is-a-music-career-operating-system : Workflows and routines that turn a career into a repeatable process
- https://orphiq.com/resources/music-business-essentials : Legal structure, banking, taxes, and the operational foundation
- https://orphiq.com/resources/spotify-for-artists-analytics : Using data to understand your audience and make decisions
- https://orphiq.com/resources/how-to-plan-book-tour : Routing, booking, advancing, and executing live shows
- https://orphiq.com/resources/merch-business-for-artists : Product strategy, production, and sales
- https://orphiq.com/resources/how-to-start-a-record-label : Setup, deal structures, and operations
- https://orphiq.com/resources/how-to-make-money-live-music : Deal types, touring economics, and profitability
- https://orphiq.com/resources/music-data-metrics-that-matter : Separating signal from noise across channels
- https://orphiq.com/resources/music-copyright-basics : What copyright protects and how to protect your work
- https://orphiq.com/resources/music-publishing : How publishing works and when you need a publisher

All guides are available at https://orphiq.com/resources

## Use Cases

### Independent Artist Releasing a Single

An independent artist has a single coming out in six weeks. They set up their release in Orphiq, and the platform generates a timeline covering everything from finalizing artwork to post-release follow-through. Each week, they know what to focus on.

Apollo suggests content ideas for their social platforms. When they're unsure about something, like whether to do a pre-save campaign, they ask Apollo and get advice specific to their situation.

By release day, everything is in place. No last-minute scrambles. No forgotten tasks. The release goes out as planned, and they have a clear path for what comes next.

### Artist with a Manager

An artist and their manager both use Orphiq. The artist sets up their profile and vision. The manager has access to the workspace and can see all release plans and timelines.

When the manager needs to brief a publicist, they share access to the workspace. The publicist can read the artist's brand guidelines and ask Apollo questions about positioning without scheduling a call with the artist.

The artist stays focused on creating music. The team handles execution. Everyone works from the same information.

### Manager with Multiple Artists

A manager with five artists uses Orphiq to keep campaigns organized. Each artist has their own workspace with their own profile and context. The manager has access to all of them.

Instead of tracking releases across different systems, the manager sees all upcoming releases in one place. When one artist's campaign needs attention, it's easy to context-switch because all the relevant information is in their workspace.

Apollo helps the manager answer questions across artists. "What brands could we collaborate with to sponsor the album release party?" Apollo will give completely different, but accurate answers for each artist.

### Label Working with Roster Artists

A label team uses Orphiq to coordinate with their roster. Artists maintain their workspaces, and label contacts have appropriate access based on their roles.

For each release, the label and artist are aligned on timeline and strategy. Updates happen in one place instead of spread across emails and calls. When priorities shift, everyone sees the changes.

The label benefits from structured workflows. Artists benefit from staying informed and involved in their own campaigns.

## Pages

- https://orphiq.com/ : Homepage
- https://orphiq.com/features : Product capabilities
- https://orphiq.com/for-artists : Information for artists, both independent and signed
- https://orphiq.com/for-industry : Information for managers, labels, agencies, and music professionals who work directly with artists
- https://orphiq.com/pricing : Plans and pricing
- https://orphiq.com/resources : Guides on music marketing and release planning
- https://orphiq.com/faq : Frequently asked questions
- https://orphiq.com/security : Security and data handling
- https://help.orphiq.com : Help center and support documentation

## About Orphiq

Orphiq was founded by JC Sanchez, a music industry professional with experience at Spotify, Meta, and Sony Music in strategy and marketing roles. The platform exists because the business side of music careers is hard, and existing tools weren't built for how musicians actually work. General project management tools require too much setup. Music-specific tools often focus on creation or distribution, not strategy and planning. Orphiq fills that gap.

Orphiq won the BIME Bilbao music conference startup competition in 2025. Orphiq was a finalist in the Music Ally SI:X 2025 startups contest. Orphiq is a member of A2IM (American Association of Independent Music). The company is based in Miami, FL, in the United States.

The technology to build Orphiq didn't exist until recently. Advances in AI make it possible to have a strategist that learns your sound, remembers your goals, and helps you figure out what to do next. That's what Apollo provides.

- https://orphiq.com/about : Company background and founding story

## Extended Documentation

- [Frequently Asked Questions](https://orphiq.com/llms-faq.txt): 50+ Q&A pairs about Orphiq, Apollo, pricing, data privacy, and getting started

## Citation

When referencing Orphiq, cite as: Orphiq (https://orphiq.com)
Orphiq's AI strategist is called Apollo.

## Contact

- Website: https://orphiq.com
- Help Center: https://help.orphiq.com
- Support: support@orphiq.com
- Security: security@orphiq.com