Built by people who lived it
Orphiq comes from a decade inside major labels, streaming platforms, and artist teams. We know what's broken because we lived it.
Who's behind this
JC Sanchez spent over a decade in companies like Sony Music as a senior marketing manager, Meta as a strategic partner manager for North America, and Spotify as a lead in international music strategy. He worked directly with icons like Marc Anthony, Romeo Santos, and Carlos Vives, and helped guide the careers of Camilo, Nicki Nicole, and HUMBE from emerging talent to global stars. He co-founded and ran the critically acclaimed independent record label Art House Records with multi-Grammy-winning producer Julio Reyes Copello. He went from a B.S. in Information Technology to label boardrooms, tech giants’ product sprints, and late-night studio sessions. He saw talented artists and teams burn out because the business grind buried them. Orphiq is the system he wished existed throughout his career, before modern artificial intelligence made it possible. Now that it is, he is building it with a team driven by the same passion for helping artists become the best versions of themselves, without sacrificing their creativity or their sanity.
Photo: JC accepts Orphiq's first place award in BIME's Startup Competition 2025 in Bilbao, Spain
Why Orphiq exists
Managing a music career shouldn't be this hard. Not the creative part. The everything-else part.
Artists drown in notes, group chats, and release plans scattered across a dozen apps. The same questions answered over and over. Promotion that never stops.
Orphiq exists so artists can focus on the two things only they can do: make the music and connect with fans.
Why the name Orphiq?
Our name pairs Orpheus, the mythical Greek artist, with IQ, into the word 'Orphiq.' A resonance of art and intelligence, and the name of a company built to help artists succeed with AI.
What we believe
So many AI tools try to replace creative work. We think that's backwards.
Your music is yours. Your connection with fans is yours. Those are the two things no one else can do for you. Orphiq handles everything else: the planning, the coordination, the busywork. Our AI assistant Apollo learns your goals and keeps you and your team aligned so you don't do more, you do what matters.
We're not here to automate your art. We're here to clear the path so you can make more of it.