JC Sanchez spent over a decade at Sony Music as a senior marketing manager, Meta as a strategic partner manager for North America, and Spotify as a lead in international music strategy. He worked directly with icons like Marc Anthony, Romeo Santos, and Nicky Jam, and helped guide Camilo, Nicki Nicole, and HUMBE from emerging talent to global stars. He co-founded the critically acclaimed independent record label Art House Records with multi-Grammy-winning producer Julio Reyes Copello. He went from a B.S. in Information Technology to label boardrooms, product sprints at tech giants, and late-night studio sessions. He saw talented artists and teams burn out because the business grind buried them. Now he's building Orphiq, the release planning and music strategy platform he wished had existed throughout his career.