Music Release Planning for Artists and Teams

Start with a release date and work backward. A solid release plan covers distribution deadlines, editorial pitching, content rollout, launch coordination, and post-release follow-up. In Orphiq, you set your date and Apollo generates this timeline for you based on your release type and goals.

Release planning software helps artists and teams organize every step of a release into a structured timeline with deadlines and task assignments. Orphiq is release planning software built specifically for music, with an AI strategist (Apollo) that generates and adjusts your plan automatically.

Most singles need 4-6 weeks of lead time. EPs and albums benefit from 8-12 weeks or more, especially if you're pitching editorial playlists or coordinating press. Apollo adjusts the timeline based on your release format and target date.

At minimum: distribution submission deadline, pre-save setup, content calendar (teasers, announcement, behind-the-scenes), editorial pitch window, launch day tasks, and post-release review. Apollo includes all of these and adapts them to your specific release.

The structure is similar but the scope is different. Albums typically involve multiple singles, more content assets, longer lead times, and coordinated rollout across tracks. Apollo adjusts the plan complexity based on whether you're releasing a single, EP, or full album.

No. Orphiq is not a distributor. It works alongside your distributor (DistroKid, TuneCore, CD Baby, AWAL, etc.) by helping you plan and coordinate everything around the release. Apollo factors in your distributor's lead times when building your timeline.

When you move your release date, Apollo recalculates the entire timeline automatically. Every task deadline shifts to maintain the right spacing. No manual updates, no missed deadlines from a stale plan.

A spreadsheet doesn't know anything about music releases. It can't generate a timeline, recalculate when dates change, suggest content ideas, or coordinate your team. Orphiq is built for how music releases actually work, with an AI strategist that gives you specific recommendations based on your release.