Press Kit Builders for Musicians Compared
For Artists
Mar 15, 2026
The best EPK builder depends on your situation: use your existing Bandzoogle or Squarespace site if you have one, Press Kit Builder or OneSheet for a dedicated tool, or a Google Doc for something quick and free. Most artists do not need a specialized EPK platform if their website already serves the purpose.
What an EPK Actually Needs
An Electronic Press Kit exists for one reason: to give press, venues, and industry contacts what they need to cover or book you. Everything else is decoration.
For context on how an EPK fits into broader promotion, see Music Promotion Guide (With and Without a Budget).
The Core Elements
Bio. Three versions: short (50 words), medium (150 words), long (300 words). Keep it current.
Photos. At least 3 high-resolution press photos. Horizontal and vertical options. Easy to download.
Music. Streaming links or embedded player. Make it obvious which tracks to listen to first.
Videos. Music videos or live performance footage. Embed or link.
Press coverage. Quotes from reviews, interviews, or features. Link to full pieces.
Contact info. Who to reach for booking, press, and management. Actual email addresses, not just a contact form.
Social links. Spotify, Instagram, TikTok, YouTube. Current follower counts if they are impressive.
Technical rider. For booking inquiries. Stage plot, input list, backline needs.
If your EPK has these elements and they are easy to find, it works. The tool you use matters less than what it contains.
The Options
Your Existing Website
If you already have a Bandzoogle, Squarespace, or WordPress site, you probably do not need a separate EPK tool. Create a dedicated EPK page with all the elements above.
Pros: No additional cost. Consistent branding. One place to update.
Cons: Requires manual updates. May not have download-all functionality.
Bandzoogle EPK Features
Bandzoogle includes built-in EPK templates. You fill in the fields, and it generates a shareable page.
Pros: Integrated with your site. Music-specific design. Commission-free store alongside your EPK.
Cons: Only useful if you are already on Bandzoogle. Limited customization.
Press Kit Builder
A dedicated EPK platform. Create a page, add your assets, share a link.
Pros: Purpose-built for EPKs. Clean design. Easy to update.
Cons: Another subscription ($10-20/month). Another login to maintain.
OneSheet
Similar to Press Kit Builder but more stripped down. Focus on simplicity.
Pros: Fast setup. Clean output. Free tier available.
Cons: Limited features on free plan. Basic design options.
DIY (Google Doc or PDF)
A well-formatted Google Doc or PDF with all your assets and links.
Pros: Free. Complete control. Works everywhere.
Cons: No embedded music or video. Requires manual formatting. Less polished.
Platform Comparison
Platform | Best For | Price | Music Player | Download All |
|---|---|---|---|---|
Website EPK page | Artists with existing sites | $0 (already paying) | Depends on platform | Manual |
Bandzoogle | Bandzoogle users | Included in plan | Yes | Yes |
Press Kit Builder | Dedicated EPK focus | $10-20/month | Yes | Yes |
OneSheet | Quick, simple EPKs | Free / $8/month | Yes | Limited |
Google Doc / PDF | Budget-conscious artists | Free | No (links only) | N/A |
Which Option to Choose
Use Your Website If:
You already have a Bandzoogle, Squarespace, or similar site
You want everything in one place
You do not need fancy download-all functionality
You are comfortable creating and updating a page yourself
Use a Dedicated EPK Tool If:
You do not have a website yet
You want a polished EPK without building a full site
You need one-click download of all assets
You send EPK links frequently and want analytics
Use a Google Doc If:
You need something immediately
Budget is extremely tight
You are sending to contacts who prefer documents over links
Your main goal is having all info in one place
Building an Effective EPK
The tool matters less than the execution. Here is how to make your EPK work regardless of which platform you choose.
Make Assets Easy to Download
Press contacts need high-resolution photos they can use in articles. If downloading a photo requires right-clicking and saving, you are making their job harder. Provide direct download links or a zip file.
Keep It Current
An EPK with a bio from two years ago and tour dates from last summer signals that you are not active. Update after every release and major milestone. A stale EPK is worse than no EPK because it tells industry contacts you are not paying attention.
Lead with Your Strongest Work
Put your best song first. Put your most impressive press quote at the top. Busy press contacts skim. Make the first impression count. For how your EPK connects to your overall brand, see Music Branding: How to Define Your Artist Identity.
Include Multiple Bio Lengths
A blog needs 50 words. A feature article needs 300. Provide both so contacts can copy and paste without editing.
Make Contact Info Obvious
Do not bury the email address at the bottom of a long page. If someone wants to book you, they should find contact info within seconds. Orphiq's artist tools can help you keep press assets organized alongside your release materials.
Common Mistakes
Too much information. Your EPK is not your autobiography. Include what press and bookers need. Skip the rest.
Low-resolution photos. If a photo cannot print at magazine quality, do not include it. 300 DPI minimum for print, 1500+ pixels wide for web.
Broken links. Check every link before sending. A broken Spotify link makes you look unprofessional.
No clear ask. Are you pitching for press coverage, booking, or sync? Tailor the EPK or cover email to the specific opportunity.
Overdesigned pages. Fancy animations and complex layouts slow down the page and distract from the actual assets. Clean and fast beats flashy and slow.
For more on how AI tools fit into your promotional workflow, see How AI Is Used in Music Marketing Today.
FAQ
Do I need an EPK if I have a website?
A dedicated EPK page on your existing site works for most artists. If your site includes all the core elements in an accessible format, a separate tool is unnecessary.
What file format should my photos be?
JPEG for photos, PNG if transparency is needed. Provide both web-resolution (1500px wide) and print-resolution (300 DPI) versions.
How often should I update my EPK?
After every release, tour, or significant press coverage. At minimum, review quarterly and remove anything outdated.
Should I password-protect my EPK?
Generally no. Password protection adds friction. Unless you have unreleased material you need to protect, keep it accessible.
Read Next
Organize Your Assets:
Orphiq's branding tools keeps your release materials, press assets, and campaign details in one place so your EPK stays current without the scramble before every pitch.